According to a report by Chinese media outlet DSB, Taobao is conducting final tests before launching its first metaverse live streaming product. It is an e-commerce platform owned by Alibaba. If everything goes according to plan, the project should start online in the shopping area of the next new year.
Alibaba Will Create TaoLive City
Taobao has launched products related to the metaverse since the beginning of the year. Taobao and Diantao, another of Alibaba’s live e-commerce platforms, partnered to create TaoLive City during the Double 11 Shopping Festival last month.
There are marketing channels and advertising mirrors in this virtual world. With a virtual avatar, users can directly enter a virtual environment where they can shop, participate in competitions and interact with other users.
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Tissot Has Also Joined The Platform
TaoLive Community is a virtual environment integrated with Alibaba’s e-commerce platform. There are marketing channels and advertising mirrors in this virtual world. With a virtual avatar, users can instantly enter this new virtual environment.
However, since they can make purchases, participate in competitions and interact with other users. TaoLive City, which has eight exhibits including a beautiful Ferris wheel and shopping street, has a cyberpunk vibe. There are many live streaming sites, each with its own characteristics. More than ten Taobao live streams and brands such as Tissot have entered the platform.
This year, Double 11 Shopping Festival also featured TaoLive City and Alifish, an online platform for copyright exchange services introduced by Alibaba. Baidu AI Cloud is also promoting its own products
In addition to promoting Alibaba products. However, Baidu AI Cloud also sells its own products in apparel, home, digital and other industries.
NetEase’s Metaverse division promotes similar solutions. However, NetEase Yaotai, a metaverse tool similar to Baidu’s XiRang, is expected to be released in the near future. Although they also promote related activities. However, other famous Chinese companies such as Tencent, JD.com, Meituan, Pinduoduo and Kuaishou have not yet developed products. The PICO VR headset receives all the power of Douyin from ByteDance with the aim of achieving success.
